Zapier vs Make
Which automation platform is right for your small business in 2026?
Zapier
Most popular, extensive app library
VS
Make (formerly Integromat)
Visual workflow builder, great for complex automations
Best For
Users wanting simplicity and the widest app selection
Users needing visual workflow building and complex logic
Pricing
Free plan; Starts at $19.99/month
Free plan; Starts at $9/month
App Integrations
5,000+ apps
1,500+ apps (but growing rapidly)
Workflow Building
Step-by-step linear workflows
Visual drag-and-drop with branching
Complex Logic
Filters and Paths (conditional logic)
Advanced routing, filters, iterators, and error handling
Ease of Use
Very beginner-friendly
Moderate learning curve for visual builder
Team Features
Shared folders and team collaboration
Team workspaces with role-based permissions
Free Tier
100 tasks/month
1,000 operations/month
Our Recommendation
Choose Zapier if:
- You want the widest selection of app integrations
- You prefer a simple, step-by-step interface
- You need reliable, proven automation with minimal setup
- You're new to automation and want the most user-friendly option
- You need extensive community support and templates
Choose Make if:
- You need to build complex workflows with branching logic
- You prefer a visual, flowchart-style interface
- You want more operations for your money (especially on free tier)
- You need advanced error handling and data manipulation
- You're comfortable with a moderate learning curve for more power
Bottom Line: Zapier is better for beginners and those who need the most app integrations. Make is better for users who need complex visual workflows and want more value for their money.